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Source: http://www.nbcnews.com/video/cnbc/52524291/
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Friday, July 19, 2013
Marketing News Bytes: July 18, 2013 - Direct Marketing News
July 18, 2013
COMPANIES
Criteo Acquires AD-X Tracking
What is it? Criteo, a provider of digital performance display advertising, acquires AD-X Tracking, a mobile technology company.
WIIFM? The goal of the acquisition is to enable advertisers to target, deliver, and track performance display advertising on mobile devices.
Who's talking? ?We view this acquisition as an important step in our mobile strategy,? says CEO JB Rudelle. ?We believe Criteo is now uniquely positioned as the one-stop display performance partner for both desktop and mobile devices.?
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Media6Degrees Buys EveryScreen Media
What is it? Media6Degrees (m6d) acquires EveryScreen Media (ESM), a mobile targeted digital advertising company.
WIIFM? The move is designed to expand m6d's mobile advertising capabilities, and enhance its ability to target and engage audiences across all digital channels.
Who's talking? ?For the past two years m6d and ESM have partnered successfully to provide scalable audience and contextual solutions that help brands connect with consumers in any relevant environment,? says m6d CEO Tom Phillips. ?The acquisition of ESM is a natural extension of our existing business and core strengths.?
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Yahoo! Purchases Admovate
What is it? Yahoo! buys Admovate, a mobile ad technology startup.
WIIFM? By investing in ad tech platforms -- such as Apt, Genome, and Right Media -- Yahoo! seeks to simplify the buying process for advertisers and agencies.
PRODUCTS
The Big Data App Store
What is it? ExactTarget, recently acquired by Salesforce.com, unveils its HubExchange app marketplace, which currently offers more than 50 apps, such as ReadyTalk, Windsor Circle, Localytics, and Offerpop.
WIIFM? The goal of HubExchange is to provide marketers with access to ExactTarget's own as well as third party apps, simplifying the process of locating the right combination of apps that will deliver the data necessary to fuel increasingly targeted digital marketing.
Who's talking? ?HubExchange delivers the industry's first enterprise digital marketing app marketplace, extending ExactTarget's capabilities and transforming the world's leading B2B and B2C companies' campaigns by offering new marketing innovations,? says co-founder and CEO Scott Dorsey.
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Even More Satisfaction?
What is it? Get Satisfaction, a customer experience company, rebuilds its customer community platform.
WIIFM? The new platform is designed to enable users to gain a ?community effect? by generating dynamic content that attracts new customers, and boost conversion by delivering relevant content based on customer intention data.
Who's talking? ?Our experience selling to C-level executives has proven that building a brand community is an essential component of a differentiated customer experience strategy,? says CEO Wendy Lea. ?We reinvented our platform with these businesses in mind so our solution can be the linchpin of a differentiated market position.?
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RadiumOne Unveils Photo Effects
What is it? RadiumOne announces Photo Effects, a free mobile tool that allows app developers to customize photo effects functionality in apps.
WIIFM? Potential to increase and track engagement, and boost in-app revenue.
Who's talking? "Every time a [customized] photo is shared brands get earned media, so there's additional amplification of the brand's message: [the solution] keeps the user engaged, and brand presence alive," says Kamal Kaur, VP Mobile.
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A Master Blaster for Video Sharing
What is it? Mixpo, a multiscreen video ad solution provider, introduces a suite of social sharing and syndication tools.
WIIFM? Mixpo's SocialBlaster and PowerShare tools aim to make it easier for advertisers and consumers to extend branded video ad campaigns to the brands' audiences on major social networks.
Who's talking? "We're excited to offer agencies and media networks a compelling way to drive reach and frequency for their video ad campaigns across social," says CEO Anupam Gupta. "SocialBlaster will enable cross-screen social syndication of branded video with unprecedented speed and ease -- and the campaign reporting advertisers need."
EXECUTIVE MOVES
Who is it: Mark Howard, promoted to Chief Revenue Officer of Forbes Media.
Where was he prior: Howard had been the company's SVP of digital advertising strategy. Before joining Forbes in 2002, Howard held sales positions at E-Trade Financial, and Inc. and Fast Company magazines.
Why was he appointed: ?Mark is one of the most knowledgeable people in the marketplace on native ads,? says President and CEO Mike Perlis.
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Who is it: Terese Kelly is appointed VP of media relations at Rosica Communications.
What's her role: In her new role, Kelly will be in charge of overseeing media initiatives for the company's consumer marketing and B2B accounts.
Where was she prior: Before joining Rosica Communications, Kelly served as SVP of media relations at Havas PR.
Why was she appointed: ?Terese is one of the most talented media strategists and practitioners in the industry and will raise the bar even higher on our notable media relations capabilities,? says agency President, Chris Rosica.
Source: http://www.dmnews.com/marketing-news-bytes-july-18-2013/article/303652/
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Cannons have no place in Kirkland parade | Letter
File art
Send your letter to: letters@kirklandreporter.com
July 17, 2013 ? Updated 4:57 PM?
I just read the article about the cannon noise created by the Seafair Pirates. I?m no fan of the Seafair Pirates for all kinds of reasons. Pirates have never been the ?good guys.? Playing as pirates may be fun for these adult men but I think it?s just an excuse to dress up and act brashly.
But that?s not my point in writing. Given the Boston Marathon disaster and other reasons why people in public places might be afraid and scared about sudden loud noises, I see absolutely no good reason for the Seafair Pirates to go firing cannons.
Further, as ?pretend? weapons (of war), I think the cannons have no place in a city parade.
Linda Hoke, Kirkland
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Source: http://feeds.soundpublishing.com/~r/kirletters/~3/Ivd9XL_Golg/215918671.html
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Store backs Herald campaign to send troops Christmas gifts
Town MP Christopher Pincher was on hand to receive the donation from staff at the Market Street store. He told the Herald: "Thank you to Sue, Di and Ami for all their help and support for the shoebox campaign.
**July SALE** Flat Roofing Sales Throughout July GRP Flat Roofing
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Free, no obligation quotes to those who enquire through our free phone number, 0800 644 6323.
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"The donations from Wilkinson's will make a real difference to troops from 3rd Mercian... read more
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Source: http://www.newsrt.co.uk/news/store-backs-herald-campaign-to-send-troops-christmas-gifts-1940666.html
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Monday, July 1, 2013
Our Marie Curie Cancer Care Challenge is finished! Pop in and see these beautiful Blankets
Good Evening,
A very hot day here in the UK today and to be honest I have spent the whole day virtually on-line up-dating our 'SIBOL' Blog. There is always so much going on in our Group and I do like to keep everything up to date for you.
First of all I do hope you will scroll down to previous post and view the beautiful work from wilfi over in the Netherlands. It just can't be missed!
On Thursday September 13th I started a new Challenge off. I had the idea to make 9 Daffodil Blankets for the 9 Marie Curie Cancer Care Hospices here in the UK. I invited Ladies over on RAVERLY and in Blogland also on Flickr ?to help me by making a Daffodil Square. The task actually was quite daunting and there was a time when I thought no...... we will never be able to complete this Challenge, but with the help of Ladies worldwide I am very happy to be telling you that it is now finished.
Yesterday the final Blanket was finished by wilfi and I send her my thanks.
We have now made 9 Blankets which will be donated to the 9 Hospices up and down the Country. Marie Curie Cancer Care have Hospices in Belfast Ireland, Bradford, Cardiff, Edinburgh, Glasgow, Hampstead, Liverpool, ?Newcastle and the West Midlands.
These are the Blankets which will be donated to the Hospices.
The 10th Blanket which we made will be auctioned on EBAY.
If you are interested in purchasing this Blanket yourself why not email me
Sue on sueatpigsty@talktalk.net
All reasonable offers will be considered.
Now I will prepare the Blankets for sending off to the Hospices and I will do my best to ask them for some photographs of them receiving them.
I will let you know when the Blanket is ready for auction too if it hasn't been sold through a private sale.
All money raised will be given to the Marie Curie Cancer Care organisation.
I would like to thank everyone for their fantastic support with this Challenge.
Each Square has been lovingly created by Ladies worldwide and I can't thank you all enough!
x Sue x?
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Obituary : Ellen FORD
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Source: http://www.thisisannouncements.co.uk/5295132?s_source=clmi_innn
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